Deskera, a Singapore-based SAAS software provider, envisions revolutionising small businesses’ operations globally. As a Senior UX designer at Deskera in 2019, I was entrusted with the task of redesigning their HRM management solution, a crucial component of their all-in-one cloud-based application.
SaaS, Entreprise Software
User Research, UI Revamp
In my initial meetings with stakeholders, I delved into the heart of the business problem Deskera was facing. Customer churn was a matter of concern, with users expressing dissatisfaction with the existing HRM solution’s usability and interface. The UI was perceived as outdated, leading to a lack of trust and a disconnection with real-world users. These issues were further exacerbated by low user engagement and compatibility problems across various devices. Additionally, Deskera aimed to attract enterprise clients seeking advanced software services, necessitating the development of substantial new features for the application.
I conducted extensive research and interviews to gather data on Deskera’s user base. From this research, I developed five detailed user personas
Next, I constructed a UX matrix that identified the key tasks, pain points, and goals of each user persona. This matrix served as a roadmap for the UX redesign, guiding us towards implementing solutions that would directly address user needs and pain points. By aligning our efforts with the UX matrix, we aimed to create an intuitive and efficient HRM solution that resonated with our target audience.
To ensure a cohesive and harmonious design across all application screens, we meticulously crafted a UI element library that included various button styles and a touch of Neumorphism. Neumorphism, also known as Soft UI, is a modern design trend that combines elements of skeuomorphism and flat design, resulting in buttons and components with subtle shadows and highlights, mimicking the effect of real-world materials.
The redesigned Deskera HRM solution underwent rigorous testing to ensure its performance and usability. The testing phase included: