Sandy Galabada

Sandy Galabada

Product Designer

Seedevi Spices

Born from tradition, transformed through creativity and technology

Seedevi Spices, a distinguished player in the food and beverage exports industry, embarked on a transformative branding journey in 2021. Rooted in the rich traditions of Sri Lanka, formerly known as Ceylon, the brand sought to reinvigorate its heritage and originality in the global marketplace.

Seedevi Exports 🇱🇰


Ecommerce, Branding, Web Development



Export Agriculture

Brand Perception Insights


Leveraging our consumer brand perception tool, we uncovered a unique opportunity for Seedevi Spices. Its authentic and genuine essence presented a compelling proposition for the international market. We identified two pivotal trends – authenticity and heritage – aligning seamlessly with Seedevi’s core values, thus paving the way for a strategic revitalization.

Structural Branding Approach


Brand Identity Reinvention:

  • Circular Logo: Symbolizing balance and perfection, the circular logo encapsulates Seedevi’s intrinsic strength.
  • Cinnamon Flower Imagery: Inspired by the Cinnamon flower, a biological representation of generations and rebirth, this imagery lends depth to the brand’s narrative.

Typography and Palette Selection:

  • Meticulously curated typography exudes refinement, mirroring the exceptional quality of Seedevi’s products.
  • An earthy color palette establishes a profound connection with nature, setting Seedevi apart on retail shelves.

Fusion of Authenticity and Modernity:

  • The fusion of logo, tagline, and color palette harmoniously balances authentic heritage with contemporary elegance.
  • This symbiosis creates an oriental aesthetic that resonates with a refined audience.

Web Development and User Experience


To amplify Seedevi’s online presence, we crafted a state-of-the-art e-commerce platform. Adhering to industry best practices and leveraging cutting-edge technologies, we ensured an unparalleled user experience. Key features include

  • Mobile-centric interface for seamless accessibility across devices.
  • 99.99% uptime guarantee and robust scalability to accommodate varying levels of traffic.
  • Advanced analytics capabilities for extracting valuable consumer insights.

The platform was designed to leave an indelible mark on every visitor, offering a memorable brand experience that transcends transactional interactions. Through compelling visual storytelling, we showcased not only the exceptional product quality but also the rich historical tapestry of Sri Lankan spices.

Digital Amplification and Global Outreach


Seedevi’s rejuvenated brand identity was strategically amplified through digital channels. This international emphasis elevated Seedevi Spices to a global audience, solidifying its position as a beacon of Sri Lankan spice heritage.

Packaging Redesign


We extended the brand’s revitalization to its packaging. Each label was meticulously designed to reflect the new brand identity, creating a cohesive and visually striking presence on store shelves.

Collaborative Partnerships


Seedevi Spices engaged in collaborations with local artisans and farmers, further reinforcing its commitment to preserving Sri Lanka’s spice heritage. These partnerships were highlighted on the website, fostering a sense of community and authenticity.

Content Strategy and Storytelling


A comprehensive content strategy was implemented to weave the narrative of Seedevi’s heritage into every aspect of the brand. This included blog posts, videos, and social media content that delved into the history and craftsmanship behind each spice.

Interactive Customer Engagement


Live chat support and interactive features were integrated into the website, providing customers with real-time assistance and creating a sense of personal connection with the brand.



Seedevi Spices’ rebranding journey is a testament to the power of heritage and authenticity in today’s global marketplace. By infusing creativity and technology, we’ve revived a brand born from tradition, ensuring its legacy endures for generations to come.