The design thinking process was chosen as a strategic decision to ensure Qitt’s success in a competitive market. This approach centered on understanding users’ needs and pain points, then refining features based on iterative feedback to produce a satisfying and engaging user experience. The parallel project with Algomerchant initiatives allowed for thorough research, ideation, and testing to create a well-crafted and innovative Q&A platform. Collaboration with Synamzter, as well as close collaboration among the CTO, app developers, and marketing manager, helped Qitt establish itself as a premium platform, distinguishing itself in the Q&A market and fostering meaningful connections among users.
To gain a better understanding of the needs and preferences of potential Qitt users, I conducted in-depth interviews with 12 people ranging in age from 20 to 65 and from various demographics and educational backgrounds. Based on the user research, I developed detailed personas representing various user archetypes:
The Prototype stage entailed converting the ideas into interactive wireframes and clickable prototypes using design tools such as Figma. The goal was to create a realistic representation of the app’s functionality and user interface so that we could validate the user experience before moving on to the development phase.
To validate the design and user experience, we conducted comprehensive testing using the interactive prototype. The testing phase involved two types of testing: usability testing and user feedback surveys.
The prototype was rigorously tested using the USEBERRY app, which allowed us to collect user feedback and observations remotely. Participants thought the interface was easy to use, and they liked the customization options. However, some users suggested that the app include a Chinese option to appeal to a wider audience. We took this valuable feedback into consideration and intend to include the Chinese language option in version 2 of the app to improve accessibility and user engagement.
We identified the market gap and several areas for improvement in our analysis of competitor apps such as Yahoo Answers, Reddit, and Quora. The main issues that these apps faced were poor visual hierarchy, distracting ads, navigation difficulties, lack of account visibility, inconsistent icons, and answer accuracy.
We prioritized verified professional answers, streamlined navigation, and provided a clean and ad-free user interface to position Qitt as a premium and accurate Q&A platform. By addressing these issues, Qitt hoped to provide a more refined and user-friendly experience, distinguishing itself in the market as a trustworthy source of expert insights.
Furthermore, the decision to provide a light mode UI ensures comfort for users of all ages, making Qitt accessible and enjoyable to use for extended periods of time. The color palette was carefully chosen to convey professionalism, trustworthiness, and user-friendliness.