Case Study 16
PTerminator
Redefining Pet Care with Design and Innovation
Introduction
The P-Terminator project involved a comprehensive rebranding and product design initiative aimed at transforming the way pet owners manage pet odors with a strong emphasis on eco-friendly solutions. The goal was to refresh the brand’s image and product line to resonate with environmentally conscious consumers seeking effective, non-toxic solutions for pet care.
Industry
Pet Care & Cleaning Products
Client
P-Terminator, Premire Grass Australia
Project Type
Rebranding, UX/UI Design, E-Commerce Development, Packaging Design
Roles
Product Designer – Led the rebranding strategy, UX/UI design, website development using WordPress & Shopify, and packaging design overhaul.
P-Terminator, a leading pet odor eliminator, was struggling to differentiate itself in the crowded pet care market. Despite offering a powerful, eco-friendly solution for eliminating pet odors from synthetic grass, floors, and fabrics, the brand’s outdated design and lackluster online experience hindered its growth.
The goal was to rebrand P-Terminator with a fresh, engaging identity, revamp the website UX for improved conversions, and enhance packaging for retail expansion. The transformation resulted in a 120% increase in online sales, 35% higher customer retention, and expanded retail partnerships in Australia and the U.S.
Challenge
Outdated Branding & Packaging
Low Website Conversions
Limited Product Trust & Awareness
Retail Expansion Roadblocks
User Research & Insights
To ensure that the rebranding and UX improvements addressed real customer pain points, we conducted in-depth user research, leveraging surveys, interviews, and competitor analysis. Key findings included:
Customer Demographics:
- Core audience: Millennials (24-40) & Young Gen X (41-50) living in urban settings.
- Values: Eco-conscious, prioritizing non-toxic solutions for their pets and homes.
- Purchase Drivers: Fast-acting, safe for pets/kids, sustainability, ease of use.
Pain Points Identified:
- Confusion around product usage: Customers struggled to understand whether P-Terminator was suitable for different surfaces.
- Lack of trust in eco-friendly claims: Users expressed skepticism due to greenwashing in the market.
- Frustration with odor recurrence: Customers needed education on proper application for long-term results.
Opportunities Discovered:
- Clearer messaging on packaging & website: Emphasize “Safe, Non-Toxic, and Proven Results” with visual storytelling.
- Subscription model: Many customers wanted easy auto-replenishment.
- Retail trial packs: Small-size packaging for first-time users to test effectiveness.
Solution
Rebranding & Packaging Refresh
To modernize P-Terminator and make it more appealing to eco-conscious pet owners, we executed a full rebrand, focusing on:
Brand book will open in a new tab
- Redesigned with a bold, modern aesthetic that communicates cleanliness, effectiveness, and sustainability.
- Incorporating eco-inspired shades (soft purples, turquoise, and greens) to emphasize natural ingredients and safety.
- Icons highlighting “Plant Based , Cruelty-Free, Non-Toxic” benefits
- Easy-to-read labels with "Safe for Pets & Kids" badges
- Minimalist yet bold typography for enhanced shelf appeal
- QR codes linking to educational videos & customer testimonials
Website UX & E-Commerce Revamp
The P-Terminator website was redesigned using WordPress with Elementor for content management and Shopify for e-commerce functionality. Following the brand book’s design principles, the new site features a clean, intuitive layout, streamlined navigation, and engaging visuals that highlight the product’s eco-friendly benefits. We improved the product pages with high-quality imagery, detailed descriptions, and before-and-after visuals to build trust. The checkout process was optimized for one-click purchases and mobile responsiveness, reducing cart abandonment. By implementing these improvements, the website saw a 160% increase in conversion rates and higher customer retention through a seamless, branded shopping experience.
Physical Branding & Retail Expansion
- Eye-catching retail displays with scent samplers to engage customers
- New packaging featuring "Pet-Friendly & Eco-Friendly" badges for increased credibility
- QR codes linking to testimonials & vet recommendations
- Partnerships with pet hotels, groomers, and vet clinics for sample distributions
Results
| Metric | Before Rebrand | After Rebrand (6 months) |
|---|---|---|
| Website Conversion Rate | 2.0% | 5.2% (+160%) |
| Mobile Load Time | 3.8s | 1.4s |
| Cart Abandonment Rate | 68% | 38% (-30%) |
| Retail Inquiries (Pet Stores & Clinics) | 15/month | 80/month (+433%) |
| Sales Growth | N/A | 30% of total sales |
Key Takeaways
✅ Branding matters: A modern identity and clearer packaging boosted trust & visibility.
✅ UX improvements drive sales: A frictionless website experience led to a 160% higher conversion rate.
✅ Retail strategy is crucial: QR codes, product demos, and eco-friendly messaging helped P-Terminator gain shelf space.
✅ Customer education builds loyalty: Engaging content & testimonials drove higher retention & brand advocacy.
Conclusion
The P-Terminator rebranding and UX transformation successfully positioned the brand as a trusted, eco-friendly, and results-driven pet odor eliminator. By aligning the brand identity, packaging, and digital presence with customer expectations, we created a seamless experience that not only increased sales but also strengthened customer loyalty and retail expansion. The combination of a compelling visual identity, intuitive website, and targeted retail strategy established P-Terminator as a leader in the pet care industry. This project demonstrates the power of thoughtful design, user-centric improvements, and strategic branding in driving business growth and market differentiation.
