Generated by All in One SEO v4.9.5.1, this is an llms.txt file, used by LLMs to index the site. # Sandy Galabada | Product Designer & Branding Strategist | UX Portfolio | Singapore Discover the award-winning portfolio of Sandy Galabada, co-founder of Upsense Studio Singapore. A visionary product designer and branding strategist, Sandy specializes in innovative UX design, creative branding, and impactful design solutions crafted for enterprises and startups worldwide. ## Sitemaps - [XML Sitemap](https://iamsandy.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Arenaton – DeFi & NFT Platform Redesign | UX, Branding & Web Revamp](https://iamsandy.com/arenaton-defi-nft-platform-redesign-ux-branding-web-revamp/) - Arenaton’s full digital overhaul transformed its DeFi, NFT, and betting platform—boosting user engagement with strategic branding, UX, and web design. - [Qitt’s UX Design Journey: Bridging Knowledge Gaps with Verified Professional Insights](https://iamsandy.com/qitt-app/) - I led the design thinking process for Qitt as the UX Designer at Algomerchant. Extensive user research, defining pain points and goals, and creating user-friendly wireframes and prototypes. - [JetMenu – In-Flight Shopping App Design | UX Case Study | Singapore](https://iamsandy.com/jetmenu-in-flight-shopping-app-design-ux-case-study-singapore/) - Discover how JetMenu’s mobile app redesign enhanced in-flight shopping through user-centric UX, boosting sales, engagement, and passenger satisfaction. - [How BlueLotus360 Revamped UX & Navigation to Boost SaaS Conversions](https://iamsandy.com/how-bluelotus360-revamped-ux-navigation-to-boost-saas-conversions/) - Discover how BlueLotus360 revamped its website with modern UX/UI, improved navigation, and optimized lead generation—boosting conversions, engagement, and brand perception. Read the case study! - [How BlueLotus360 Revamped UX & Navigation to Boost SaaS Conversions](https://iamsandy.com/xxxxhow-bluelotus360-revamped-ux-navigation-to-boost-saas-conversions/) - Discover how BlueLotus360 revamped its website with modern UX/UI, improved navigation, and optimized lead generation—boosting conversions, engagement, and brand perception. Read the case study! - [Rebranding Sustainable Heritage: How Seedevi Spices Combined Tradition with Innovation](https://iamsandy.com/seedevi-export-spices-website-design/) - Leveraging our consumer brand perception tool, we uncovered a unique opportunity for Seedevi Spices. Its authentic and genuine essence presented a compelling proposition for the international market. - [Transformative Rebranding: Burgundy Consultants’ New Visual Identity](https://iamsandy.com/burgundy-consultants/) - e embarked on a transformative journey with Burgundy Consultants, a forward-thinking media agency, to reinvigorate their visual identity and web presence for a global audience. - [​Launching Upsense: Crafting a User-Centric Website from the Ground Up](https://iamsandy.com/launching-upsense-crafting-a-user-centric-website-from-the-ground-up/) - Explore how Upsense's brand-new website was meticulously designed to enhance user experience, drive engagement, and establish a strong digital footprint. - [Transforming Learning Point: A Modern UX/UI Redesign for the Future of EdTech](https://iamsandy.com/transforming-learning-point-a-modern-ux-ui-redesign-for-the-future-of-edtech/) - Discover how Learning Point revamped its EdTech website with a scalable design system, improved UX/UI, and strategic enhancements—boosting engagement, SEO, and conversions. Read the full case study! - [Transforming P-Terminator: A UX/UI Overhaul for the Eco-Conscious Market](https://iamsandy.com/p-terminators-brand-evolution-ux-ui-eco-friendly-design-transformation/) - Explore how P-Terminator revamped its brand with a modern eco-conscious design, improved UX/UI, and an SEO-driven content strategy—boosting engagement, traffic, and conversions. Read the full case study! - [Copperwell California’s Brand Transformation: A Complete eCommerce & Marketing Overhaul](https://iamsandy.com/copperwell-californias-brand-transformation-a-complete-ecommerce-marketing-overhaul/) - Discover how Copperwell California revitalized its brand identity, built a high-converting WooCommerce website, and leveraged 3D video marketing to enhance customer engagement. Read the full transformation story! - [Redesigning Princeton University’s Form Finding Lab Website: A Fusion of Art, Engineering, and UX Innovation](https://iamsandy.com/redesigning-princeton-universitys-form-finding-lab-website-a-fusion-of-art-engineering-and-ux-innovation/) - Collaborated with Princeton University’s Form Finding Lab (FFL) to create a visually engaging, interactive, and research-driven website that seamlessly blends structural engineering, computational design, and sustainability. - [Transform Jay The Wrap's Site: Boost UX & E-Commerce Now](https://iamsandy.com/high-performance-website-redesign-for-jay-the-wrap-specialist-enhanced-ux-amp-e-commerce-optimization/) - Transform Jay The Wrap Specialist with a sleek, high-speed website, optimizing UX, e-commerce, and course sales. The result? Faster load times, higher conversions, and a seamless user experience. - [Innovative Bike App Product Design: Elevate Your Eco-Friendly Journey](https://iamsandy.com/empowering-sustainable-choices-the-product-design-story-of-a-bike-app/) - A startup based in Indonesia and Singapore, aimed to create an innovative bike app that simplifies the bike purchasing process for Indonesian users. - [Engaging with Traders Globally: The UX Strategies Behind Algowinner’s Success](https://iamsandy.com/algowinner-360-solution/) - Algowinner. As the UI architect, the project started with a thorough understanding of Algomerchant’s vision, goals, and the existing pain points in Algowinner. - [Transforming Deskera HRM: A Revolutionary UX Redesign for Enterprise Success](https://iamsandy.com/ui-revamp-of-hrm-application/) - As a Senior UX designer, I was presented with an exciting opportunity to redesign their HRM management solution - [From Vision to Victory: EDDE’s Trailblazing User-Centric ERP Solution Design](https://iamsandy.com/erp-system-ux/) - DesignERP application for EDDE Smart Mobility, a company that offers a range of bikes and scooters for purchase through their mobile app and Showrooms in Indonesia. - [Enhance Your FinTech Products with Expert Product Design Services](https://iamsandy.com/fintech-product-designs/) - At DirectFN, innovative tools were developed to empower financial professionals and investors, enhancing decision-making and operational efficiency while ensuring superior user satisfaction. - [Luxury and Sustainability Combined : Ecolux’s Branding Journey in Hospitality Excellence](https://iamsandy.com/ecolux/) - Ecolux was seeking to create a new brand strategy, brand materials, packaging, and a website with a shopping cart for their customers to order directly. - [Unforgettable Impressions: A Logofolio of Visionary Logos and Branding](https://iamsandy.com/visionary-logos-and-branding/) - Logos : As a designer, logo design is one of my favorite and most challenging areas of expertise. Over the past two years, I have completed several logo design projects for a variety of clients. ## Pages - [Sandy Galabada: Transforming Digital Products with Stunning Creativity and Proven Strategy](https://iamsandy.com/) - Explore the portfolio of Sandy Galabada, a Senior Product Designer in Singapore with 12years of expertise in UX/UI, product strategy, and front-end development - [Work: Innovative Product Design and Branding Strategies by Sandy Galabada](https://iamsandy.com/work/) - Keep Scrolling Timeline 2012-2024 EXPLORE WORK Over the course of my career since 2012, I have been involved in numerous noteworthy design projects, a selection of which is listed below All UX Web Visual Design Branding Strategy Mobile App Form Finding Lab Redesigning Princeton University’s Form Finding Lab Website: A Fusion of Art, Engineering, and - [Design System](https://iamsandy.com/design-system/) - Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here Add Your Heading Text Here - [Accessibility statement](https://iamsandy.com/accessibility-statement/) - Accessibility Statement for https://upsense.sg/ Upsense™ Studio is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards. Conformance status The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three - [Redefining Creativity: The Story of Sandy Galabada, Award-Winning Designer from Singapore](https://iamsandy.com/about/) - Redefining Creativity: The Story of Sandy Galabada, Award-Winning Designer from Singapore Sandy Galabada | Product Designer & Branding Strategist | UX Portfolio | Singapore ## My Templates - [FooterX](https://iamsandy.com/?elementor_library=elementor-footer-546) - Content area - [Default Kit](https://iamsandy.com/?elementor_library=default-kit) - [Elementor Header #8682](https://iamsandy.com/?elementor_library=elementor-header-8682) - Content area - [Elementor Header #8687](https://iamsandy.com/?elementor_library=elementor-header-8687) - Content area - [HeaderX](https://iamsandy.com/?elementor_library=elementor-header-542) - Content area - [aro2](https://iamsandy.com/?elementor_library=aro2) - #DeFi #NFT #Cryptocurency aro2 Client Arenaton Industry Defi , NFT Platform Location Mexico City, Mexico Our Role Brand Strategy Brand Identity Design Website Design & Development UX Audit Product Rewamp The Challenge: Arenaton, a North American Defi, NFT, and online betting application, faced a pivotal moment in its journey. The platform, while innovative, struggled with - [Elementor Footer #2067](https://iamsandy.com/?elementor_library=elementor-footer-2067) - Content area - [Elementor Header #5460](https://iamsandy.com/?elementor_library=elementor-header-5460) - Content area - [Elementor Error 404 #7747](https://iamsandy.com/?elementor_library=elementor-error-404-7747) - 404 Looks like you are Lost in Space Back to Home - [Header-post](https://iamsandy.com/?elementor_library=header-post) - Content area - [homex](https://iamsandy.com/?elementor_library=homex) - Sandy Galabada Senior Product Web Designer I’m a Singapore based product designer – focused on creative user experiences that people love. Schedule a call 11+ Years of Experience 50+ Projects 30+ Clients 10+ Awards About Me I'm a Singapore based product designer – focused on creative user experiences that people love. Learn More What I - [about](https://iamsandy.com/?elementor_library=about) - I specialize in product design and hold a deep passion for creating Design + Strategy Research code Based in SG Specialty Research & Design Clients 30+ Awards 10+ About Me Welcome to my creative universe! I’m Sandy Galabada—an imaginative Senior Product Designer with an insatiable thirst for pushing boundaries at the crossroads of design, technology, - [work-page](https://iamsandy.com/?elementor_library=work-page) - Timeline 2012-2023 EXPLORE WORK Over the course of my career since 2012, I have been involved in numerous noteworthy design projects, a selection of which is listed below Recent projects Recent B2C Product involved user research, interaction design, and testing ⚷ ProductDesign UserResearch UXDesign Read Case Study ... Learning Point - Edtech Product Redesign ProductDesign - [Logofolio](https://iamsandy.com/?elementor_library=logofolio) - Logofolio Logo Designs 2020-2021 As a designer, logo design is one of my favorite and most challenging areas of expertise. Over the past two years, I have completed several logo design projects for a variety of clients. In this case study, I will showcase some of my most successful logo designs, and provide insights into - [Ecolux](https://iamsandy.com/?elementor_library=ecolux) - Ecolux Elevating the Standards of Hospitality Industry Ecolux is the leading importer of high-end hotel toiletries in the Maldives, catering to top international hotel chains. They use natural ingredients to create their guest toiletries, and primarily serve the B2B market in the hospitality industry. Preview Client Ecolux 🇲🇻 Type Ecommerce, Branding, Web Development Year 2021 - [Edde](https://iamsandy.com/?elementor_library=edde) - Case Study 03 Edde Smart Mobility User Experience Design for Edde Bike App Introduction Edde is a Southeast Asian company focused on providing high-quality electric motorcycles with a full end-to-end ownership journey. They aim to make electric mobility more accessible, convenient, and affordable for the region. Industry Electric Smart Mobility Client Edde 🇸🇬 🇮🇩 Project - [Algowinner](https://iamsandy.com/?elementor_library=algowinner) - Case Study 02 Overhaul & Facelift for Algowinner Transforming Financial Trading with Intuitive UX, Mobile Apps, and AlgoOracle Chatbot Introduction Algomerchant, an online trading platform, sought to enhance user experience, improve usability, and modernize their web application, Algowinner. As the UI architect, I embarked on a design thinking journey to lead the UI revamp for - [deskera2](https://iamsandy.com/?elementor_library=deskera2) - Case Study 01 Transforming Deskera HRM A Comprehensive UX Redesign Introduction Deskera, a Singapore-based SAAS software provider, envisions revolutionising small businesses’ operations globally. As a Senior UX designer at Deskera in 2019, I was entrusted with the task of redesigning their HRM management solution, a crucial component of their all-in-one cloud-based application. Industry SaaS, Entreprise - [Qitt](https://iamsandy.com/?elementor_library=qitt) - Case Study 04 Qitt- A Social Q&A Platform Empowering Social Connections through Verified Q&A Insights Introduction Qitt is a user-driven Q&A platform where you can seek verified answers from professionals, engage in meaningful discussions, and earn income. Join now for accurate insights and vibrant conversations Industry Social Q&A Platform Client Algomerchant 🇸🇬 Project Type User - [ERP](https://iamsandy.com/?elementor_library=erp) - Case Study 02 ERP system for EDDE Research and Design for Order management ERP system for EDDE Introduction Edde is a Southeast Asian company focused on providing high-quality electric motorcycles with a full end-to-end ownership journey. They aim to make electric mobility more accessible, convenient, and affordable for the region. Industry Electric Smart Mobility Client - [Seedevi](https://iamsandy.com/?elementor_library=seedevi) - Seedevi Spices Born from tradition, transformed through creativity and technology Seedevi Spices, a distinguished player in the food and beverage exports industry, embarked on a transformative branding journey in 2021. Rooted in the rich traditions of Sri Lanka, formerly known as Ceylon, the brand sought to reinvigorate its heritage and originality in the global marketplace. - [burgundy](https://iamsandy.com/?elementor_library=burgundy) - Rebranding Burgundy Elevating Burgundy: A Progressive Branding and Web Development Endeavor In this case study, we embarked on a transformative journey with Burgundy Consultants, a forward-thinking media agency, to reinvigorate their visual identity and web presence for a global audience. Through collaborative brainstorming and meticulous research led by their CEO, we crafted a fresh look - [Fintech](https://iamsandy.com/?elementor_library=fintech) - Case Study 09 Direct DN Fintech apps 2012-2014 Here are a few examples of the user experience designs I created for Directfn’s worldwide product portfolio, including both web and mobile applications. Introduction DirectFN is a pioneering force driven by innovation and a commitment to enhancing value in the Capital Market ecosystem. With over two decades ## Categories - [Blog](https://iamsandy.com/category/blog/) - Your blog category - [User Research](https://iamsandy.com/category/userresearch/) - User experience, user research projects of sandy galabda - [User Experience Design](https://iamsandy.com/category/ux/) - User Experience Design projects of Sansy Galabada - [Branding](https://iamsandy.com/category/branding/) - Branding Projects by Sandy galabada, Upsense Studio Singapore - [Visual Design](https://iamsandy.com/category/visualdesign/) - Visual Design PRojects in singapore by Sandy Galabada co-founder of upsense.sg