Sandy Galabada

Sandy Galabada

Product Designer

Learning Point Redesign

UX Design Case Study: Learning Point Website Redesign

The Learning Point website redesign project was initiated to address the evolving needs of the center’s expanding international clientele. As a premier enrichment center, Learning Point recognized the necessity to update their digital footprint to reflect their high educational standards and inclusive ethos.
Client

Learning point πŸ‡ΈπŸ‡¬Β 

Type

Rebranding, Brand Positioning, Web Development, UX design

Year

2023

Industry
EdTech

Objectives

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The core objectives driving the redesign were to:

  • Modernize the user interface to align with contemporary design trends.
  • Enhance the user experience for both local and international visitors.
  • Improve site navigation to facilitate quick and easy access to information.
  • Create a visually engaging experience that tells the Learning Point story.

Research

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In-depth analysis and user research were undertaken to understand the shortcomings of the previous website. This included stakeholder interviews, user surveys, and an audit of the existing site’s performance metrics.

Design Process

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The redesign process adopted a structured approach, incorporating:
  1. Iterative wireframing and prototyping to refine layout concepts.
  2. A/B testing with select user groups to validate design decisions.
  3. High-fidelity mockups to visualize the new look and feel.

Design System Creation

The design system was developed to bring uniformity and clarity, taking into consideration the following elements:

Light (#E8F1F4)

A neutral base that provides a clean and calming background, conducive to learning environments.

Dark Blue (#0D1A28)

Chosen for its authoritative yet approachable nature, instilling trust and reliability.

Accent Yellow (#F7FC00)

A bright and inviting color that adds vibrancy and is associated with energy and intellect.

Mid Blue (#5B7086)

Complementing shades that balance the vibrancy with sophistication.

Old vs New Design

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The story of Learning Point’s transformation is illustrated through the before and after visuals, showcasing the application of the new design system to create a cohesive and appealing online presence.
Before After
Before After

About Us

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Before After
Before After

Usability Testing

Testing with real users confirmed the design system’s efficacy in providing a consistent and intuitive user experience across the redesigned Learning Point website.

Results

The application of the design system has led to a uniform brand experience that is visually engaging and functionally robust, leading to increased user engagement and satisfaction.

Conclusion

The comprehensive design system has enabled Learning Point to project a brand image that is not only aesthetically pleasing but also functionally consistent, setting a new standard for educational websites.

Future Recommendations

To maintain the integrity of the design system, regular audits and updates are recommended, along with user testing to adapt to the evolving UX trends and user needs. The Learning Point case exemplifies the transformative power of a well-crafted design system in aligning brand experience with user expectations and international standards.