Our world has never experienced anything like the COVID-19 pandemic. Our community, businesses, and we will be affected by its end results. This is certainly an alarming moment for all the leaders in brand management. How can we decrease brand values attrition? What is a brand’s role in helping its target audiences get back to a normal life?
Based on what I have learned during my journey, there are few things that we as people in brands can be prepared for.
Build your community
Consider the global community as a whole. Many communities need to be represented by brands. Values, emotions, core are the common denominators between brands and the global community. As a result, we need to reconsider what audiences we can reach. Connect them through proper and precise channels.
Be prepared to change
Crises are always a wake-up call for everyone. Results cannot be predicted in advance. Fear doesn’t have to be the reason for this. You need to think about online communications if you are completely immersed in offline communication. You should suggest new strategies, methods, and plans to help your clients become comfortable with technology if they’re not used to it. During a crisis, things will be disrupted and new things will be built. It is also possible for high-performing industries to undergo changes. Therefore, preparation for new industries and new market entrances is necessary.
Practice the possible
I was impressed by how well we worked together during the lockdown situation two weeks ago: with our clients, our partners? Discussions focused on What else can we do.
Can we bring in any new topics? In order to make a work session virtual, what technologies can we use? As we have seen, Zoom, Microsoft Teams, Google Meetings, Clockify, and Trello have been the virtual work-from-home tools of choice.
The difficulties of the past are often forgotten during times of prosperity. Nevertheless, we must understand that being prepared for crises will always make us stronger and more prepared. We need to adapt and solve problems, to survive and succeed in today’s world.
This year’s COVID-19 is no exception. Businesses and brands must regain their footing. We need to rebuild the economies. We believe that by combining creativity and intelligence, we can help rebuild the world.