Ecolux: Elevating Luxury and Sustainability in Hospitality
Elevating the Standards of Hospitality Industry
Ecolux is transforming the hospitality industry by merging luxury with sustainability. As a leading provider of high-end hotel amenities in the Maldives, Ecolux is dedicated to creating eco-friendly products that enhance guest experiences while prioritizing environmental responsibility.
2021
Current Landscape
In 2021, Ecolux started manufacturing customizable hotel amenities in the Maldives under its name, previously importing under different labels. Ecolux was seeking to create a new brand strategy, brand materials, packaging, and a website with a shopping cart for their customers to order directly.
Target Audience
Brand Strategy
The Ecolux brand was positioned as a luxury brand, given the Maldives’ nature as a high-end travel destination. All brand materials and digital products were created to cater to the luxury audience in the hospitality industry.
Brand Identity
The Ecolux logo was designed to signify luxury and eco-friendliness, using gold against dark forest green as the primary brand colors. Dark forest green was chosen for its accuracy and closeness to nature, while gold represented the brand’s premium status.
Sustainable Packaging
Promotional Assets
Website Design
The Ecolux website was designed and developed to cater to the luxury audience in the hospitality industry. It is divided into two sections: information pages and e-commerce, containing four information pages: Home, Products, About, and Contact.
The e-commerce section has products divided into three sections: Exclusive brands, Ecolux customizable products, and Furniture. The website’s design emphasizes natural ingredients and luxury, with a 3D space of a jungle and a Maldivian island on the homepage.
Website structure
E-commerce Development
The website was developed using WordPress, with WooCommerce used to create the online shop. The shop was designed with as few clicks as possible, allowing customers to make purchases easily and provide their contact details.
Conclusion
In conclusion, Ecolux’s rebranding and visual identity aimed to elevate the hospitality industry’s standards in the Maldives by positioning the brand as a luxury eco-friendly solution for hotels.
In conclusion, Ecolux’s rebranding and visual identity aimed to elevate the hospitality industry’s standards in the Maldives by positioning the brand as a luxury eco-friendly solution for hotels.
In conclusion, Ecolux’s rebranding and visual identity aimed to elevate the hospitality industry’s standards in the Maldives by positioning the brand as a luxury eco-friendly solution for hotels.
Frequently Asked Questions
What is Ecolux?
Ecolux is the leading importer of high-end hotel toiletries in the Maldives, catering to top international hotel chains and focusing on eco-friendly products.
Who is the target audience for Ecolux?
Ecolux’s target audience consists of professionals in the hospitality industry, including decision-makers, both local and foreign, aged 25-65 in the Maldives.
What services does Ecolux offer?
Ecolux offers services in ecommerce, branding, and web development, specifically tailored for the hospitality industry.