Case Study 15
Copperwell’s Transformation
Introduction
When I first took on the Copperwell project, I knew this was more than just another design job—it was about blending centuries-old Ayurvedic traditions with modern digital innovation. Copperwell, a brand rooted in health and sustainability, needed a cohesive identity that not only honored its ancient roots but also spoke to today’s conscious consumer. My task? To craft a complete branding system, build an engaging eCommerce experience, and create a high-impact product video featuring 3D models and VFX.
Industry
Health & Wellness, eCommerce, Sustainable Lifestyle
Client
Copperwell Inc. California USA
Project Type
Roles
Branding: Crafting a Timeless Identity
The first step was to establish Copperwell’s brand identity. I started by diving deep into the essence of the brand—copper, Ayurveda, sustainability, and holistic wellness. The logo had to be simple yet meaningful, reflecting purity and tradition. The color palette was inspired by natural elements—earthy copper tones, deep greens, and neutral hues, evoking a sense of warmth and balance.
Typography was carefully selected to ensure readability while maintaining a premium feel. The brand voice had to be authentic, health-focused, and empowering, making every interaction with Copperwell feel personal and intentional. Creating the branding guide was about more than visuals—it was about giving Copperwell a personality that resonated across every touchpoint.
eCommerce Website: Building a Seamless Experience
The next challenge was designing and developing Copperwell’s eCommerce platform. Since the brand is centered around simplicity and authenticity, I knew the website had to be intuitive, visually appealing, and conversion-friendly.
I chose WooCommerce for its flexibility, ensuring a seamless shopping experience. Every design choice was made with the user in mind—from the structured product pages that highlight the benefits of copper to a clutter-free checkout process that makes purchasing effortless. Mobile responsiveness was key, as a significant portion of users would browse on their phones. The goal was clear: create an elegant, easy-to-use store that reflects Copperwell’s premium yet natural appeal.
Product Advertisement Video: Bringing Copper to Life
One of the most exciting parts of this project was creating the product advertisement video. To truly showcase Copperwell’s craftsmanship and benefits, I collaborated with Chamishka Gamage, one of Sri Lanka’s best 3D artists, to bring the product visuals to life.
Using 3D modeling and VFX, we created an engaging visual story that highlighted the unique features of the copper bottles—their handcrafted quality, health benefits, and sustainability. Every scene was designed to evoke emotion and educate the audience, making the video not just a promotion, but an experience.
Challenges & Solutions
No project comes without challenges, and Copperwell was no exception. The biggest hurdle was balancing tradition with modern design—how do you make something ancient feel fresh and contemporary? By keeping the aesthetics minimal, clean, and purposeful, we created a brand that speaks to both heritage lovers and modern wellness enthusiasts.
Another challenge was ensuring the eCommerce site remained simple yet functional. Too many features could overwhelm users, but too few could affect sales. Through iterative testing and client feedback, we found the perfect balance of usability and aesthetics.
Results & Impact
The final result was a cohesive brand system, a seamless online store, and a visually striking product video that elevated Copperwell’s presence in the wellness market. The brand now has a strong identity, a digital storefront optimized for sales, and a marketing asset that tells its story beautifully.
Copperwell’s new look and digital presence received overwhelmingly positive feedback, and seeing my work help transform a brand from concept to reality was truly rewarding.
Conclusion
Designing for Copperwell was an inspiring journey—a perfect blend of tradition, creativity, and digital innovation. This project reinforced my belief that great design isn’t just about aesthetics; it’s about creating experiences that connect, engage, and inspire.
Now, Copperwell is making its mark, and I’m proud to have played a role in its transformation. 🚀
