Case Study 19
Arenaton Digital Product Overhaul
#DeFi #NFT #Cryptocurency
Client
Arenaton
Industry
Defi , NFT Platform
Location
Mexico City, Mexico
My Role
- Brand Strategy
- Brand Identity Design
- Website Design & Development
- UX Audit
- Product Rewamp
The Challenge:
Arenaton, a North American Defi, NFT, and online betting application, faced a pivotal moment in its journey. The platform, while innovative, struggled with an outdated web presence that failed to reflect its dynamic offerings and the cutting-edge nature of its services. Recognizing the need for a fresh approach, Arenaton reached out for a comprehensive website revamp. Impressed with the initial website overhaul, they extended the challenge to include the revamping of their web application.
The Solution:
Understanding the intricacies of Arenaton’s services and the unique needs of their users, a thorough analysis of the existing web application was conducted. It became clear that to truly enhance user experience and align with the platform’s visionary goals, a total brand and application overhaul was essential. This transformation focused on simplifying user interaction, streamlining navigation, and introducing a modern, intuitive design. The rebranding embraced the essence of Arenaton, showcasing its commitment to innovation and user satisfaction.
Before vs After (Web Application)
Conclusion
The comprehensive revamp and rebranding of Arenaton not only elevated its market presence but also significantly improved user engagement and satisfaction. By focusing on intuitive design and user-centric features, Arenaton has repositioned itself as a leader in the Defi, NFT, and online betting space. This project exemplifies the transformative power of thoughtful design and strategic branding in unlocking new growth opportunities and enhancing user experience.