Product Design
UX strategy, flows, systems, dashboards, and conversion-focused digital experiences.
Available for selected projects
Singapore-based · Multidisciplinary
Designing brands, products & digital systems.
I’m Sandy Galabada, a Senior Product Designer and founder building digital products, brands, websites, and experiences with strategy, clarity, and craft.
Where product thinking meets visual storytelling.
Brand & Web
Brand identity, websites, landing pages, and high-converting digital touchpoints.
Research & Strategy
User journeys, content structure, CRO thinking, and business-led design decisions.
Creative Direction
Visual systems, photography, storytelling, and premium art direction.
Selected Work
Projects shaped around business goals and user behaviour.
A focused collection of product, brand, UX, and web projects built with strategic intent, clean systems, and strong visual direction.
01
SG Organic / Dyeong Organic
E-commerce, CEO dashboards, brand growth systems, marketplace thinking, content strategy, and performance-led UX.
02
SpaceBerry
A Singapore interior design brand shaped through positioning, UX structure, content systems, and polished digital presence.
03
P-Terminator
Brand, packaging, e-commerce, and campaign direction for an eco-friendly pet odor solution with a sharper personality.
04
BIARide
Airport taxi booking UX, mobile-first frontend, guided quote flow, route preview logic, and conversion-focused interface design.
05
Tectera / Upsense Studio Projects
Brand identity, websites, SEO structures, service pages, marketing systems, and digital touchpoints for modern businesses.
About Sandy
A designer who thinks across product, brand, business, and emotion.
I work across UX design, product strategy, web design, branding, and creative direction — helping brands turn complex ideas into clear, usable, and visually strong digital experiences.
My background blends design research, interface design, front-end thinking, and brand storytelling, allowing me to move from strategy to execution without losing the bigger picture.
Base
Singapore
Current focus
UX · Brand · Web · Product
Founder
Upsense Studio
Co-founder
SpaceBerry
How I Can Help
Strategic design support from idea to interface.
For founders, teams, and brands that need sharper thinking, clearer structure, and stronger digital presence.
UX & Product Design
Dashboards, booking flows, SaaS interfaces, mobile-first products, user journeys, and design systems.
Brand & Website Design
Brand positioning, visual identity, landing pages, portfolio websites, service websites, and e-commerce experiences.
CRO & Content Strategy
Homepage structure, conversion flows, UX copy, service page architecture, and lead-generation systems.
Creative Direction
Art direction, campaign visuals, photography direction, AI visual prompting, and high-end digital storytelling.
Process
A practical process built around clarity.
The work stays intentional from discovery to launch, with structure before decoration and refinement after release.
Understand
Business goals, audience needs, brand position, and current friction points.
Structure
Information architecture, content hierarchy, UX flows, and conversion paths.
Design
Visual direction, interface systems, responsive layouts, and interaction details.
Build / Collaborate
Work with developers, WordPress, Elementor, Figma, AI tools, or front-end code depending on the project.
Improve
Test, refine, optimize, and shape the experience based on real behaviour.
11+ years across design, product, and digital experiences.
11+Years experience
SGSingapore-based designer
2×Founder / co-founder roles
MultiBrand, UX, web & product systems
Creative Eye
A creative eye shaped by the street.
Beyond product and brand work, street photography keeps my eye sharp — observing people, cities, light, timing, and emotion. That same sensitivity influences how I design digital experiences: with attention to rhythm, composition, and human behaviour.
Start a Conversation
Have a product, brand, or website that needs sharper thinking?
Let’s turn your idea, service, or digital experience into something clearer, stronger, and easier to use.