Ecolux
Elevating the Standards of Hospitality Industry
2021
Situation
In 2021, Ecolux started manufacturing customizable hotel amenities in the Maldives under its name, previously importing under different labels. Ecolux was seeking to create a new brand strategy, brand materials, packaging, and a website with a shopping cart for their customers to order directly.
Target Audience
Solution
The Ecolux brand was positioned as a luxury brand, given the Maldives’ nature as a high-end travel destination. All brand materials and digital products were created to cater to the luxury audience in the hospitality industry.
Brand Identity
The Ecolux logo was designed to signify luxury and eco-friendliness, using gold against dark forest green as the primary brand colors. Dark forest green was chosen for its accuracy and closeness to nature, while gold represented the brand’s premium status.
Packaging
Brand Materials
Website
The Ecolux website was designed and developed to cater to the luxury audience in the hospitality industry. It is divided into two sections: information pages and e-commerce, containing four information pages: Home, Products, About, and Contact.
The e-commerce section has products divided into three sections: Exclusive brands, Ecolux customizable products, and Furniture. The website’s design emphasizes natural ingredients and luxury, with a 3D space of a jungle and a Maldivian island on the homepage.
Website structure
Development
The website was developed using WordPress, with WooCommerce used to create the online shop. The shop was designed with as few clicks as possible, allowing customers to make purchases easily and provide their contact details.
Conclusion
In conclusion, Ecolux’s rebranding and visual identity aimed to elevate the hospitality industry’s standards in the Maldives by positioning the brand as a luxury eco-friendly solution for hotels.
