Case Study 09
Direct DN Fintech apps
2012-2014
Here are a few examples of the user experience designs I created for Directfn’s worldwide product portfolio, including both web and mobile applications.
Introduction
At DirectFN, innovative tools were developed to empower financial professionals and investors, enhancing decision-making and operational efficiency while ensuring superior user satisfaction. These solutions became essential components of client ecosystems, serving a diverse clientele across Emerging and Frontier Markets, spanning from Morocco to Indonesia.
The design philosophy driving these platforms emphasized user-centered principles, ensuring accessibility for both novice and expert users. A consistent experience across devices was maintained while leveraging the unique strengths of each platform. Designs prioritized performance optimization, delivering visually engaging interfaces without compromising functionality, and were tailored to the localized needs of diverse geographies, ensuring cultural and contextual relevance.
Industry
Fintech SAAS
Client
DirectFn 🇸🇦 🇱🇰 🇦🇪
Project Type
User Research, Product Design, UX
Roles
Branding, Researcher & Designer
